AteMate by Piqniq, Inc.
Terms of Service
Last updated: July 1, 2026. Effective: July 1, 2026.
These Terms of Service ("Terms") govern your access to and use of the AteMate application and related services provided by Piqniq, Inc. Please read them carefully. By creating an account, or by accessing or using the Service, you agree to these Terms and to our Privacy Policy, which is part of these Terms. If you do not agree, do not use the Service.
These Terms include important limitations on our liability and on how disputes are resolved. If you are a consumer, they do not take away rights that your local law gives you and that cannot be waived by agreement. See Sections 14 and 16.
1. Who We Are
The Service is provided by Piqniq, Inc. ("Piqniq", "we", "us", or "our").
Registered office: 2000 S Colorado Blvd, Bldg 1-2000 #188, Denver, CO 80222, United States
Colorado Entity ID: 20241021582
Contact: use the Contact us button at the bottom of the page
Hosting provider: Google, LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States
Language of these Terms: English
2. What AteMate Is
AteMate is a simple health journal with an AI powered coaching feature built in. The journal lets you capture and reflect on your daily life across food, mood, hydration, movement, and sleep, including by uploading photos of meals and adding notes on context and how you feel. AteMate surfaces patterns and insights from your entries, and includes an AI Coach you can ask about your own entries, patterns, habits, and general health and wellbeing.
AteMate is a reflective health journal and general wellness product. It is not a medical device and does not provide medical, nutritional, psychological, or other professional advice. See Section 7 and our Medical Disclaimer.
We also offer a separate product for health and wellness professionals, AteMate for Coaches, described in Section 13.
3. Definitions
Service: the AteMate application, the website at https://atemate.com and its subdomains, the AI Coach, the newsletter, and all related features and services we provide.
Application: the AteMate mobile application for iOS and Android (previously known as Ate and YouAte).
Website: https://atemate.com and its subdomains and sub-sites.
AI Coach: the optional AI powered coaching feature in the Application, described in Section 5.
AteMate AI: the optional AI feature in the Application that recognizes your meal photos and analyzes your journal to surface patterns and insights, including the weekly journal review. You can turn AteMate AI on or off in the Application.
Detailed Nutritional Analysis: an option within AteMate AI that shows estimated macros and calories for your meals, shown in the Application as "Include Details (Macros/Calories)".
AI Features: AteMate AI, the Detailed Nutritional Analysis, and the AI Coach, together.
Subscription: a paid plan that gives you access to a tier of the Service.
Coach: a health or wellness professional who registers for a Coach Account to support their clients through AteMate for Coaches. A Coach is a person; the AI Coach is a software feature. The two are different.
Coach Account: an account registered by a Coach on the Website.
Coach Portal: the Coach experience of the Service, including the web application for Coaches at https://atemate.com/coach/dashboard and the Coach features of the Application when a Coach signs in with a Coach Account.
Client: a User connected to a Coach Account.
User, you: any person who uses the Service.
User Content: the photos, notes, entries, messages, and other content you add to the Service.
Webstore: the Apple App Store or Google Play store.
Stripe: Stripe, Inc., our third party payment processor for purchases made through the Website.
4. Who Can Use the Service
The Service is intended for people aged 18 and over. By creating an account, you represent and warrant that you are at least 18 years old. We do not knowingly allow people under 18 to create an account or use the Service. If we learn that an account belongs to a person under 18, we may suspend or close it and delete the account data.
You may use the Service only if you can form a binding contract with us and only in compliance with these Terms and all applicable laws. You are responsible for confirming that your use of the Service is permitted where you live.
5. Your Account, the Service, and AI Features
5.1 Your Account
To use most features, you create an account by providing your name, email address, and a password, or by signing in through a third party such as Apple, Google, or Facebook. If you sign in through a third party, that provider shares with us the information you have allowed it to share. You agree to provide accurate information and to keep it current.
You are responsible for keeping your password confidential and for everything that happens under your account. Tell us promptly, using the Contact us button at the bottom of the page, if you believe your account has been accessed without your permission. We are not responsible for losses caused by someone using your account because you did not keep your credentials secure, except to the extent the loss results from our own failure.
You may correct your account information at any time in the Application. You may close your account at any time, as described in Section 17.
5.2 The Journal and Insights
The journal lets you capture food, mood, hydration, movement, and sleep, add photos and notes, and review patterns and insights generated from your entries. You can also record measurements such as weight, blood sugar, blood pressure, and cholesterol. Measurements are private. They are visible only to you, and to your Coach if you have connected one. You can also connect with friends and use sharing features, such as a read-only web link and shareable images, to show your journal or parts of it to people you choose. What others can see, and the controls you have, are described in our Privacy Policy. The specific features available may change over time as we develop the Service.
5.3 Subscription Tiers
The Application is offered in three tiers. All tiers include the full journal and insights. The tiers differ in the level of AI Coach access included, which we call the coaching allowance.
AteMate: full journal, insights, and a preview level of AI Coach access.
AteMate Coach: full journal, insights, and standard AI Coach access.
AteMate Coach Plus: full journal, insights, and extended AI Coach access.
Tiers are available on monthly and yearly billing. Current features, allowances, and prices are shown in the Application and the relevant Webstore. We may set, change, or limit coaching allowances and tier features. Billing terms are in Section 9.
A limited number of legacy Users retain access to an older free version of the Application. That version is no longer offered to new Users and its continued availability is not guaranteed. We may also grant complimentary access to the Service at our discretion, which we can change or end at any time.
5.4 Changes to the Service
We are always developing the Service. We may add, change, suspend, or remove features at any time, and we may interrupt the Service for maintenance, upgrades, or repairs. We will try to give notice of significant changes where reasonable, but we are not required to. We are not liable to you for changing or discontinuing any feature, except as required by law.
5.5 AI Features and Your Controls
You control AteMate AI in the Application, and you can turn it on or off at any time. AteMate AI recognizes your meal photos and looks for patterns in your journal, including the weekly journal review. Within AteMate AI, the Detailed Nutritional Analysis option controls whether estimated macros and calories are shown. Turning off AteMate AI turns off all of this. The AI Coach is separate. It runs when you ask it something, not on its own, and it works whether or not AteMate AI is on. If you turn off AteMate AI, the AI Coach can still work with what you log, including food, mood, hydration, movement, sleep, measurements, and notes, but the food insights it can draw on will be more limited.
5.6 The AI Coach
The AI Coach is an artificial intelligence feature you can ask about your own journal entries, patterns, habits, and general health and wellbeing. It is powered by third party large language models. It is not a human, and it identifies itself as AI. The level of AI Coach access available to you depends on your tier. We may modify, enhance, or discontinue AI Features at any time.
Not professional advice. The AI Coach, and all AI generated content in the Service, is for general informational and self reflection purposes only. It is not medical, nutritional, psychological, legal, or other professional advice, and it does not create any professional relationship between you and us. Do not rely on AI generated content as a substitute for advice from a qualified professional. Our Medical Disclaimer applies to the AI Coach and is part of these Terms.
Accuracy and limitations. AI generated content, including meal photo recognition, macro and calorie estimates, the weekly journal review, and AI Coach responses, may be inaccurate, incomplete, or out of date, and may not suit your individual circumstances. You are responsible for evaluating AI generated content before relying on it. We do not warrant the accuracy or completeness of any AI generated content and are not liable for decisions or actions you take based on it.
Emergencies. The AI Coach is not an emergency service and must not be used in an emergency. If you are experiencing a medical or mental health emergency, contact your local emergency number or a crisis line immediately.
Your responsibilities when using AI Features. You will not:
(a) input personal data about other people without a lawful basis to do so;
(b) use the AI Features or their outputs to develop, train, or improve any competing artificial intelligence model or service;
(c) attempt to extract the underlying system instructions, circumvent the AI's safety measures, or cause the AI to generate harmful or unlawful content; or
(d) rely on the AI Features for any purpose for which they are not intended, including the diagnosis or treatment of any condition.
Data and AI. Information you provide through AI Features, including AI Coach conversations and the journal context used to generate responses, is processed as described in our Privacy Policy. We do not use your conversations or entries to train third party AI models. Our Privacy Policy identifies the AI providers we use.
6. Acceptable Use
You agree to use the Service lawfully and respectfully. You will not:
provide false or misleading information, or impersonate anyone;
upload content that is unlawful, infringing, defamatory, harassing, hateful, discriminatory, sexual, or that depicts violence, nudity, or minors (together, "prohibited content");
upload viruses or malicious code, or interfere with, overload, or disrupt the Service or its security;
copy, scrape, reverse engineer, decompile, or attempt to access the source code of the Service, except where this restriction is prohibited by law;
use the Service to promote, glamorize, or pursue dangerously restrictive eating or other self harm;
use the Service for advertising, promotional, or political purposes without our prior written consent; or
use the Service to build or improve a competing product or model.
We may remove content that violates these Terms and may suspend or close accounts that do so. If you repeatedly upload prohibited content, we may close your account without notice. If you see content or activity that violates these Terms, please tell us using the Contact us button at the bottom of the page.
7. Health Disclaimer
AteMate supports awareness. It does not replace professional care. AteMate is not a medical device and is not intended to diagnose, treat, cure, or prevent any disease or condition. Nothing in the Service, including insights, patterns, and AI Coach responses, is medical, nutritional, psychological, or other professional advice, and using the Service does not create any professional relationship between you and us.
Always seek the advice of a qualified professional before making changes to your diet, exercise, medication, or other health related behavior, and never disregard or delay professional advice because of something in the Service. Do not use the Service in an emergency. Our full Medical Disclaimer, published on the Website, is part of these Terms.
AteMate is not a treatment program and is not designed for the diagnosis or management of eating disorders or any other condition. If we become concerned that use of the Service may be contributing to harm, for example in the context of disordered eating, we may share supportive resources with you and may limit or pause certain features. We do not commit to monitoring any account, and nothing we do replaces professional care.
You use the Service at your own risk and are solely responsible for decisions you make based on it.
8. No HIPAA Coverage
Piqniq is not a covered entity or a business associate under the U.S. Health Insurance Portability and Accountability Act ("HIPAA"), and the Service is not a HIPAA compliant service. We do not currently offer Business Associate Agreements. If a Coach is a healthcare provider, health plan, or other entity subject to HIPAA, the Coach must not use the Service to create, receive, maintain, or transmit protected health information ("PHI") as defined under HIPAA. Each Coach is solely responsible for its own compliance with HIPAA and any other laws that apply to it. See Section 13.
9. Subscriptions, Billing, and Cancellation
9.1 Free Trial
We offer a free trial (currently 7 days) for most Subscriptions after you set up a payment method. Some special offers do not include a trial. Unless you cancel before the trial ends, your Subscription begins and we charge your payment method automatically when the trial ends. We may not send a separate reminder that your trial is ending unless required by law.
9.2 Auto-Renewal
Subscriptions renew automatically at the end of each billing period at the then-current price, unless you cancel before the renewal date. We charge your payment method for each renewal. Yearly billing is offered at a discount to monthly. You authorize us, or the relevant Webstore, to charge your payment method for each period until you cancel.
9.3 How to Cancel
You can cancel at any time before your next renewal date. Cancellation takes effect at the end of the current billing period, and you keep access until then.
If you subscribed through a Webstore (Apple App Store or Google Play), cancel through that Webstore. Managing or deleting the Application does not cancel your Subscription.
If you subscribed through the Website, cancel as described in your account settings or by contacting us.
Closing your account does not automatically cancel a Subscription purchased through a Webstore. You must cancel through the Webstore where you subscribed.
9.4 Price Changes
We may change prices. If a change affects your Subscription, we will give you reasonable advance notice. If you do not want to accept the new price, cancel before it takes effect. Continuing to use the Subscription after the change takes effect means you accept the new price.
Promotions and discounts. We may offer promotional prices, discounts, and other offers at our discretion. These may be limited in time, limited to certain users, or applied manually, and they may differ from the standard price and from offers made to other people. We may change or end a promotion at any time. Unless we say otherwise, a promotional price applies only for the stated period, after which your Subscription renews at the standard price, which we will tell you in advance.
9.5 Refunds and Withdrawal Rights
Purchases made through a Webstore are subject to that Webstore's refund policies. If you purchased directly through the Website and you are a consumer in the European Union or the United Kingdom, you may have a statutory right to withdraw from your purchase within 14 days, subject to the conditions of that right. Other refunds are at our discretion except where the law requires otherwise.
9.6 Apple Refund Data Sharing
If we receive a refund request for an in-app purchase made through the Apple App Store, we may provide Apple with information about your purchase and app usage to help evaluate the request. This may include time since installation, total app usage time, an anonymous account identifier, whether the purchase was consumed, whether it included a trial, the total amount spent, and the total amount refunded. To withdraw consent to this sharing, contact us at privacy@atemate.com.
9.7 Taxes
Prices shown may not include tax. You are responsible for any applicable taxes and for any charges from your internet or mobile provider.
9.8 Coach Portal Billing
Subscriptions to AteMate for Coaches are billed through the Website by Stripe, and your use of Stripe is subject to Stripe's terms. We offer a free trial (currently 21 days) for new Coach subscribers after a payment method is set up. After the trial, we charge the payment method for the selected plan until it is cancelled. Section 13 contains additional terms for Coaches.
10. Your Content and the License You Give Us
You own your User Content. You are responsible for it, and you represent that you have the rights to provide it and that it does not violate these Terms or anyone's rights.
You grant us a worldwide, non-exclusive, royalty-free license to host, store, copy, display, and process your User Content solely to operate, secure, provide, and improve the Service for you, and to provide features you use such as the AI Features. This license is limited to running the Service. We do not sell your User Content, and we do not use your User Content or AI Coach conversations to train third party AI models. Our use of your personal information is governed by our Privacy Policy.
The license ends when you delete the relevant User Content or close your account, except that we may retain copies as our Privacy Policy describes, for example in backups or where we must keep records to comply with law or resolve disputes.
If you send us feedback or suggestions, we may use them without obligation to you.
11. Intellectual Property
The Service and its content, including text, graphics, user interfaces, design, software, and the AteMate name and logo, are owned by us or our licensors and are protected by intellectual property laws. We grant you a limited, revocable, non-exclusive, non-transferable license to use the Service for your own personal, non-commercial use under these Terms. You may not copy, modify, distribute, sell, lease, or create derivative works from the Service or its content, except as the Service's functionality expressly allows.
The "AteMate" name, the AteMate logo, and our other marks may not be used without our prior written permission.
Copyright notices. If you believe content on the Service infringes your copyright, contact us at privacy@atemate.com with the information required under the U.S. Digital Millennium Copyright Act (identification of the work, the allegedly infringing material and its location, your contact information, a good faith statement, a statement of accuracy, and your physical or electronic signature). We respond to valid notices and may remove infringing content and close repeat infringers' accounts.
12. Third Party Services
The Service relies on and may link to third party services, such as Webstores, payment processors, AI providers, hosting, and analytics. Your use of a Webstore and of third party sign-in is subject to those third parties' terms and privacy policies. We are not responsible for third party services, and your use of them is at your own risk. If a third party stops providing a service we rely on, we may no longer be able to offer related features.
The Application is made available through the Apple App Store and Google Play. These Terms are between you and us, not with Apple or Google. Apple and Google are not responsible for the Application or for support, and, where applicable, they are third party beneficiaries of these Terms with respect to your license to use the Application.
For Applications obtained through the Apple App Store, the following also apply. Your license is limited to use on Apple-branded devices you own or control, as permitted by the App Store Terms of Service. Apple has no obligation to provide any maintenance or support for the Application. If the Application fails to conform to any applicable warranty, you may notify Apple, and Apple may refund the purchase price; to the maximum extent permitted by law, Apple has no other warranty obligation for the Application. Apple is not responsible for addressing any claims by you or a third party relating to the Application or your possession or use of it, including product liability claims, any claim that the Application fails to meet a legal or regulatory requirement, and claims under consumer protection or similar law. If a third party claims the Application or your use of it infringes that party's intellectual property rights, Apple is not responsible for the investigation, defense, settlement, or discharge of that claim. You represent that you are not located in a country subject to a U.S. Government embargo or designated as terrorist supporting, and that you are not on any U.S. Government list of prohibited or restricted parties. You must also comply with any applicable third party terms when using the Application.
13. AteMate for Coaches
AteMate for Coaches is a separate product for health and wellness professionals. A Coach registers a Coach Account, pays for a Coach plan, and can connect with Clients to view those Clients' journals and to message them through the Coach Portal. A Client approves the connection by entering the Coach's invite code, and a Client can disconnect at any time, which ends the Coach's access to the Client's journal. A Coach must be at least 18 years old. Additional Coach features may be added over time.
Coaches are responsible for their own conduct and for complying with all laws and professional obligations that apply to them, including obtaining any consents required to support their Clients through the Service. A Coach is solely responsible for the advice and services the Coach provides to Clients. We are not a party to the relationship between a Coach and a Client, and we do not supervise or endorse any Coach.
No PHI. As stated in Section 8, the Service is not a HIPAA compliant service, and we do not offer Business Associate Agreements. If a Coach is subject to HIPAA, the Coach must not use the Service to create, receive, maintain, or transmit PHI. A Coach who is subject to data protection laws as a controller is responsible for its own compliance, and any data processing arrangement between us is governed by our Data Processing Addendum where one applies.
A Coach who also keeps a personal account controls whether Clients can see that personal data, and Clients cannot see it unless the Coach allows it.
14. Disclaimers and Limitation of Liability
14.1 Service Provided "As Is"
To the fullest extent permitted by law, the Service is provided "as is" and "as available", without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, accuracy, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, secure, or that any content or AI generated output will be accurate, complete, or reliable. You are responsible for backing up content that matters to you.
14.2 Limitation of Liability
To the fullest extent permitted by law, we will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of data, profits, or goodwill, arising from or related to your use of, or inability to use, the Service.
To the fullest extent permitted by law, our total liability for all claims relating to the Service is limited to the greater of (a) the total amount you paid us for the Service in the 12 months before the event giving rise to the claim, or (b) USD 100.
14.3 Exceptions
Nothing in these Terms limits or excludes liability that cannot be limited or excluded under applicable law, including, where applicable, liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for gross negligence or willful misconduct. If you are a consumer, these Terms do not affect mandatory rights your local law gives you that cannot be waived. See Section 16.
15. Indemnification
To the extent permitted by law, you agree to indemnify and hold harmless Piqniq and its officers, employees, and agents from claims, damages, losses, and reasonable costs (including reasonable legal fees) arising from your breach of these Terms, your misuse of the Service, your User Content, or your violation of law or of any third party's rights. This Section does not apply to the extent a claim results from our own wrongdoing, and it does not limit any mandatory consumer rights.
16. Governing Law and Disputes
These Terms are governed by the laws of the State of Colorado, United States, without regard to its conflict of laws rules. Subject to the consumer protections below, you and we agree that disputes arising from or relating to these Terms or the Service will be brought in the state or federal courts located in Colorado, and you consent to the jurisdiction of those courts.
Consumers. If you are a consumer resident in the European Union, the United Kingdom, or another jurisdiction whose laws give you mandatory protections that cannot be waived by agreement, nothing in these Terms limits those protections, and you may bring proceedings in the courts of your country of residence. Where any provision of these Terms conflicts with such mandatory rights, those rights prevail.
Time limit on claims. To the extent permitted by the law that applies to you, any claim arising out of or relating to these Terms or the Service must be brought within one year after the claim arose, or it is permanently barred. This does not apply where your local law gives you a longer period that cannot be shortened by agreement.
17. Term, Termination, and Suspension
These Terms apply while you use the Service. You may close your account at any time using the Contact us button at the bottom of the page or any account closure feature in the Service. Closing your account ends your agreement with us under these Terms. As noted in Section 9, closing your account does not by itself cancel a Subscription purchased through a Webstore.
We may suspend or close your account, or terminate these Terms, if you breach them or applicable law, or, on 30 days' notice, for any reason. We will notify you of termination by email to the address associated with your account. Sections that by their nature should survive termination will survive, including Sections 10, 11, 14, 15, and 16.
If you unsubscribe from our newsletter, that is separate from closing your account. If you want to do both, tell us both.
18. Changes to These Terms
We may update these Terms. If a change is material, we will give you reasonable advance notice, for example by email or an in-app message, before it takes effect. Changes take effect on the effective date stated in the notice. If you continue to use the Service after that date, you accept the updated Terms. If you do not agree, stop using the Service and close your account before the effective date. We will post the current Terms on the Website with the date they were last updated.
19. General
Entire agreement. These Terms, the Privacy Policy, the Medical Disclaimer, and, for Coaches, the Data Processing Addendum are the entire agreement between you and us about the Service and replace any prior agreements on this subject.
Severability. If any provision is found unenforceable, the rest remains in effect, and the unenforceable provision is limited only as much as necessary.
No waiver. If we do not enforce a provision, that is not a waiver of our right to do so later.
Assignment. You may not assign these Terms without our consent. We may assign them in connection with a merger, acquisition, or sale of assets.
Force majeure. We are not liable for delays or failures caused by events beyond our reasonable control.
Export and sanctions. You represent that you are not located in a country subject to a U.S. Government embargo, and that you are not on any U.S. Government restricted-party or sanctions list. You agree not to use the Service in violation of applicable export control or sanctions laws.
Notices. We may give you notices by email to the address associated with your account or by an in-app or on-site message. A notice by email is treated as received when sent.
Language. These Terms are written in English. Any translation is provided for convenience, and the English version governs.
Headings. Headings are for convenience only and do not affect interpretation.
20. Contact
Questions about these Terms can be sent using the Contact us button at the bottom of the page, or by post to Piqniq, Inc., 2000 S Colorado Blvd, Bldg 1-2000 #188, Denver, CO 80222, United States.
If you are in the European Union or the United Kingdom and have a question about how we handle personal data, our Privacy Policy explains your rights and how to contact our representative.
Piqniq, Inc. Please accept these Terms only if you agree with them.