# AteMate > AteMate is a reflective health journal that helps people track food, movement, sleep, hydration, and mood to discover patterns, build lasting habits, and find their version of healthy — without rules, guilt, or restriction. AteMate was founded in 2019 (Techstars '19) and is available on iOS, Android, and web. It serves individuals and health coaches. The core philosophy is awareness over restriction, patterns over perfection, and understanding over willpower. ## Key Pages - Homepage: https://atemate.com - Features: https://atemate.com/features - For Coaches: https://atemate.com/coach - Blog: https://atemate.com/blog - Pricing: https://atemate.com/pricing ## Product AteMate helps users: - Log meals via photo journaling (no typing or measuring required) - Track movement, sleep, hydration, and mood in one place - Discover patterns across meals, days, and weeks via the Health Intelligence Engine - Understand how food, sleep, stress, and movement interact - Build habits that survive real life, not just perfect weeks Calories and macros are available as optional learning tools, not mandatory targets. AteMate is not a diet app. It is a reflective health journal. ## Health Intelligence Engine The Health Intelligence Engine is AteMate's AI-powered analysis layer. It analyzes patterns across a user's tracked behaviors to surface personalized insights at the meal, day, and week level. It supports human judgment — it does not prescribe behavior or guarantee outcomes. ## For Coaches AteMate Coach gives health and nutrition coaches real-time visibility into their clients' journals. Coaches can comment on meals, message between sessions, and view Health Intelligence Engine insights alongside their clients. ## Blog AteMate publishes evidence-based health and wellness articles covering five core pillars: - Mindful Eating - Food Journaling - Emotional Eating - Sleep and Recovery - Healthy Habits Blog: https://atemate.com/blog ## Brand Philosophy - Healthy is personal and evolves over time - Awareness is the intervention, not the data - Progress should hold up in real life, not just ideal conditions - Fluctuation is normal, not failure - Health is not a moral test. It is a learning process. ## Privacy AteMate does not run ads. It does not sell user data. User data is not used for AI training without consent. AteMate is subscription-based with a free trial. ## Contact Website: https://atemate.com Support: https://support.atemate.com